Julian Pangrazzi is a professional bodybuilder and personal trainer building a brand that reflects his dedication to strength, discipline, and growth.
With years of experience on the stage and in the gym, he’s expanding his reach beyond individual coaching to create a recognisable identity that embodies his philosophy: serious results, backed by professional expertise.
Product Type
Strategy, brand identity design
Client
Overview
Strength in Simplicity
The challenge was to develop a brand identity for a personal trainer whose philosophy balances precision training with a straightforward, no-gimmicks approach. The brand needed to capture both the discipline of professional coaching and the approachable nature of one-on-one training.
The solution was a bold monogram—JP—crafted with sharp, confident lines that reflect strength and progress. Its clean geometry communicates focus and clarity. It creates a mark that embodies Julian Pangrazzi’s commitment to guiding clients with structure, purpose, and measurable results.
