Tasmanian Conservation Trust

Tasmanian Conservation Trust logo

The Tasmanian Conservation Trust is an organisation whose purpose is to preserve and conserve all native wildlife and their habitat on all of Tasmania’s land mass and its surrounding waters.

Product Type

Branding

Team

Just Me

Contribution

Strategy, Design

Client

Tasmanian Conservation Trust

Old and new logo side by side
Thinking process that led to the formation of the Tasmanian Conservation Trust logo

Overview

Breathing life into an old tree

Tasmanian Conservation Trust helps local community members with the knowledge and resources to protect the island state. With such a commitment to the protection and advocacy at such a fundamental ground level, we developed a logo that will promote a sense of community and collaboration in the effort to keep Tasmania beautiful for generations to come.

Using the old tree logo and combining the fingerprint provided the perfect direction for the new brand!

Tasmanian Conservation Trust logomark colour variations
Forma DJR typeface displayed from A -Z and 0 - 9
Tasmanian Conservation Trust logo displayed in a grid of colour variations
Tasmanian Conservation Trust logo on a green envelope
conservation poster
Tasmanian Conservation Trust logo on various forms of stationary